The Italian brand, which is headed by the homonymous company based in Naples, was born in July 2007 from a brilliant intuition of Alessandro Esposito who, in a moment of severe crisis in the sector, was able to seize an opportunity for development in the reference segment and growth. Relish is the expression of a perfect mix of originality, quality and attention to detail, a unique, unmistakable and unconventional style, for a dynamic, glamorous, independent woman who likes to play with her sensuality, following the fashions and trends of the season. , without ever giving up on the quality of the product, with an eye to the price.
Season after season Relish offers a fresh, current and captivating style, always showing itself in step with the latest trends and offering women a product with absolutely fashionable contents. The excellent value for money, the continuous research of shapes and proportions to guarantee fit and style at the same time, the quality of the fabrics and yarns, are the elements that make Relish a brand and an ever-current product, "appealing" for the contemporary woman.
Since the first season Relish has been aiming for an accelerated development plan, thanks to which, after only 3 seasons, RELISH has achieved important results in Italy and abroad.
An articulated communication strategy - advertising, web, catalogs and materials at the point of sale - which has seen investments tripled, has already recorded its first important results, especially thanks to the controversial Spring / Summer 2009 advertising campaign, bringing the brand a strong visibility.
For the Fall / Winter 09-10 and Spring / Summer 2010 advertising campaign, Relish focuses on an exceptional testimonial, Asia Argento.
For the future, growth, both in terms of sales and customers served, will be entrusted to an even more widespread penetration in Italy and to an internationalization of the brand first in Europe and then in the Asian markets.